
ABOUT US
Shaped by science.
Driven by performance.
Engineered for pure performance
"Fiitz was founded with a deep fascination for performance footwear.
Driven by the desire to create the perfect cycling shoe, I launched Project three.d — an ambitious initiative to make fully custom cycling shoes accessible, using 3D scanning and 3D printing technologies.
The goal? To deliver truly personalized shoes in the most simple, affordable, and consumer-friendly way possible.
While the full custom model is in development, we already brought a semi-custom shoe to market — thoughtfully designed for the demands of today’s performance-driven rider. Built on a last shaped for a wide range of Western foot types, it blends comfort, support, and efficiency without compromise.
Fiitz is not just about shoes. It’s about redefining fit, harnessing technology, and making high-end personalization the new standard in cycling."
- Julien Van den Brande, Founder -

Performance
Developed, tested, and won in competition.
Built by and for riders who race.

Quality
Every component double-checked.
Nothing leaves our hands unchecked.

Community
Shaped by real feedback.
Inspired by cyclists, not trends.
HAVE A QUESTION? WE'RE HAPPY TO HELP.
